One of our biggest customers was located in a country to which we had to fly out once every quarter to meet them. We had an excellent relationship and it was always a good meeting. Usually followed by a nice dinner or social activity that perpetuated the relationship. Most other suppliers also visited this customer in the same way. However, I noticed … [Read more...] about BOLDLY GO WHERE OTHERS DON’T
Looking After Existing Customers
Making Sense of the Information
This is the information age - it's easy to create, distribute and publish information. Not just bad information, lots of good information. Consider when you are buying something how you go about it. You have a wealth of information instantly at your finger tips which seems authoritative and trustworthy. A recent report by Gartner. They found that 55% of customers surveyed say they encounter an … [Read more...] about Making Sense of the Information
