This is the information age - it's easy to create, distribute and publish information. Not just bad information, lots of good information. Consider when you are buying something how you go about it. You have a wealth of information instantly at your finger tips which seems authoritative and trustworthy. A recent report by Gartner. They found that 55% of customers surveyed say they encounter an … [Read more...] about Making Sense of the Information
storytelling
Storytelling
This post is a companion post to the Build Your Sales Tribe Book section on Storytelling. If you own the book, thanks for visiting. If you don’t own the book, find out more here: www.salestribe.co.uk Make me care For thousands of years information and knowledge has been relayed between people using stories. People use stories as an authoritative way of receiving and sharing information. … [Read more...] about Storytelling